Accept the #IceBucketChallenge

2014-08-17 | Toni Pohl

Probably you've seen a lot of photos and videos this week of celebrities and other well known business people dumping buckets of ice water over their heads. Here's why and how we participated in it.

The #IceBucketChallenge is about raising money and awareness for a disease called “ALS” (amyotrophic lateral sclerosis) which is a motor neurone disease.

The rules of the challenge:

To accept a person has to dump a bucket of ice water over his head within the next 24 hours or donate money (usually $100) toward fighting ALS. Even if a person completes the challenge, they're welcome to donate money too – actually everybody is most welcome to make a donation at After the ice water dumping nominate three other persons!

Even “normal” people can and should support this challenge. So, atwork´s CEO, Martina Grom, @magrom, was nominated by Sean McNeill, @S_McNeill, to participate (see Sean´s video here).

Martina accepted:

See her ice cold video here! Smiley


Martina nominated: @ArminWolf, @AdisJugo and @HeikeRitter. Do you accept the challenge?


Update #1:

@ArminWolf and @HeikeRitter accepted the IceBucketChallenge! Great! Zwinkerndes Smiley

See their videos here!

Update #2: and another challenge…

Martina also challenged me, @atwork, via Twitter. Of course I had to accept… here´s my video. Zwinkerndes Smiley

Toni Pohl´s #icebucketchallenge video


I challenge @datenschmutz, @PatrickLamber and @MikeFitz.


Yes, we did both… besides the fun pls. don´t forget a small donation at

Update #3: The story goes on…



and @PatrickLamber and more already followed…!



See more:

And, of course, there are a lot more videos of people doing the #IceBucketChallenge… business leaders like Satya Nadella, Bill Gates, Larry Page and Sergey Brin, Mark Zuckerberg, Jeff Bezos, Tim Cook, John Legere and many more. Also celebrities like Justin Timberlake, The Rock, Conan O´Brien, did it. US-President Barack Obama just donated.

See the best Ice Bucket Challenge videos here:

Right now there are about 1.2 million Ice Bucket Challenge videos in Facebook. Till now this challenge has collected about 7.6 million dollars in 2 weeks. Great!

So, challenge a few people … and do BOTH! Zwinkerndes Smiley

For crossposts pls. use

Update #4: Senseless?

Well, there are a lot of opinions about this viral campaign. Please read this interesting blogpost by Avinash Anantha Murthy to decide for yourself:

4 Marketing lessons to learn from the ALS "Ice Bucket Challenge"

Each campaign should have clear goals:

1) Relate to a Cause
2) Be Simple
3) Have Fun
4) Endorsers

The #IceBucketChallenge fulfills them all.

Anyway, we all had (a lot of) fun!

Categories: General, English, Social, atwork