Who are you, that not everyone else in the industry can do the same?

“Who are you, that not everyone else in the industry can do the same?”

“Why should we choose you and your company over a well-known [insert big name here]?”

These - and other uncomfortable questions - come up in conversations with new customers and clients.
And honestly? I welcome them.

Here’s why:

• Because we speak truth to power.
• Because we’ve built an organization ourselves - not hopped through a 1.5-year job-career carousel.
• Because we see (and test) new directions in the industry early.
• Because we care - deeply - about the work and the outcomes, and the people involved.
• Because we are here for the solution, not the problem.

And sometimes, that’s exactly what makes the difference.

What would your honest answer be to these questions?

Comment on LinkedIn!